HeyTaco vs. Bonusly: Which Recognition Platform Is Right for Your Team? [2025]
Comparing HeyTaco and Bonusly for your employee recognition program? This detailed guide breaks down pricing, features, migration process, and real stories from teams who switched—helping you make the right choice for your culture.
Try HeyTaco Free Watch demo Talk to Us About SwitchingQuick Comparison: HeyTaco vs. Bonusly
This side-by-side comparison breaks down the key features of HeyTaco and Bonusly, highlighting how each platform performs in critical areas of employee recognition.
| Feature | HeyTaco | Bonusly |
|---|---|---|
| Recognition Model | Daily taco allowance (5/day) | Monthly point allowance |
| Primary Focus | Peer-to-peer daily habit | Peer recognition + micro-bonuses |
| Where It Lives | Fully native in Slack/Teams/Google Chat | Bot integration + separate platform |
| Setup Time | 5 minutes | 15-30 minutes |
| Gamification | Leaderboards, Tacotars, stickers, levels | Basic leaderboards, simple badges |
| Custom Rewards | 1,000+ gift cards + unlimited non-monetary | 1,000+ gift cards |
| Company Values Tagging | Tag recognition with values | Tag recognition with values |
| Point Expiration | Never expire | Varies by plan (typically 1 year) |
| Public Leaderboards | Multiple views | Single views |
| Analytics Dashboards | Recognition patterns | Advanced analytics (Pro+ plans) |
| Free Trial | 30 days, no card required | 14 days |
| Migration Support | Free for all teams | Not offered |
| Best For | Teams 10-500 wanting daily recognition habit in chat | Teams wanting extensive HRIS integration & gift card variety |
What Bonusly Does Well
Before diving into differences, let's acknowledge what Bonusly does right. Bonusly is an established employee recognition platform with real strengths:
Bonusly's Strengths
Extensive gift card marketplace: Over 1,000 reward options including major brands like Amazon, Starbucks, Target, and international options. If variety in gift card selection is your top priority, Bonusly's catalog is hard to beat.
Strong HRIS integrations: Bonusly connects with 20+ HR systems including BambooHR, Workday, ADP, Gusto, and more. These integrations automate user provisioning and sync employee data seamlessly.
Performance review integration: Recognition messages can surface in 1:1 meetings and performance discussions, helping managers reference specific examples of employee contributions.
Established track record: Founded in 2013, Bonusly has served thousands of companies and refined their platform over a decade. They're a proven solution with strong customer support.
Flexible point distribution: Monthly allowances let employees choose how much recognition to give each person, offering more flexibility than fixed daily amounts.
Analytics depth: On Pro and Custom plans, Bonusly provides detailed analytics including recognition trends, participation rates, and correlation with engagement scores.
Where Teams Experience Friction with Bonusly
Despite these strengths, many teams find challenges:
Monthly allowances create inconsistent behavior: Recognition spikes at the end of the month when people remember to use their points, then drops off. This creates a "boom and bust" cycle instead of daily appreciation habits.
Platform switching breaks workflow: Most recognition actions require visiting the Bonusly platform or opening a separate interface. This friction reduces spontaneous recognition compared to tools that live entirely in chat.
Tiered pricing limits access:> Core plan ($2/user) lacks many features teams want. Pro plan ($5/user) is required for advanced analytics, custom rewards, and integrations. Custom plan pricing varies but typically starts at $7/user.
Transaction-focused feel: The points economy, while flexible, can feel transactional. Some teams report it creates a "mini currency system" that feels less authentic than simple appreciation.
Administrative overhead: Managing point budgets, monitoring redemptions, and configuring reward catalogs requires ongoing admin attention, especially at scale.
Pricing: HeyTaco vs. Bonusly
Knowing the true cost difference helps you make a smarter decision when evaluating platforms.
HeyTaco Pricing
HeyTaco Classic Plan: $3/user/month
- Unlimited recognition sends and receives
- Public and private leaderboards
- Custom daily taco limits
- Custom and collaborative rewards
- Gamification with stickers, levels, and Tacotars
- Company/individual insights and tracking
- Integrations (Slack, Teams, Google Chat)
- Unlimited teams, channels, and spaces
- Migration support from other platforms
- World class customer support
- Monthly or annual billing
- Secure login with SSO
HeyTaco Deluxe Plan: $5/user/month
- Everything in Classic
- Automated milestone celebrations (birthdays, work anniversaries)
- Instant gift cards (2,000+ options in 200+ countries)
- Dedicated account manager to help you customize, optimize, and scale your recognition strategy
No hidden costs:
- No setup fees
- No additional transaction fees
- No per-redemption charges
Bonusly Pricing
Core Plan: $2/user/month
- Basic peer-to-peer recognition
- Limited rewards catalog
- Basic reporting
- Standard integrations
- Monthly allowance: Limited
Pro Plan: $5/user/month (Most Popular)
- Everything in Core
- Advanced analytics
- Custom rewards
- Performance review integration
- API access
- Priority support
- Higher monthly allowances
Custom Plan: $7+/user/month
- Everything in Pro
- Dedicated account manager
- Custom integrations
- Advanced security features
- Unlimited allowances
- Custom contract terms
Additional costs to consider:
- Point budgets are separate from platform fees
- Some reward redemptions have transaction fees
- Gift card markups vary by provider
Real Cost Comparison
For a 100-person team:
HeyTaco Deluxe:
- Platform: $500/month
- All features: Included
- Recognition: Unlimited
- Total: $6,000/year
Bonusly Pro (needed for full features):
- Platform: $500/month
- Point budget: $200-500/month additional
- Transaction fees: Varies
- Total: $8,400-12,000/year
Savings with HeyTaco: $4,800-8,400/year
For a 50-person team:
HeyTaco Deluxe:
- $250/month = $3,000/year
Bonusly Pro:
- Platform: $250/month
- Point budget: $100-250/month
- Total: $4,200-6,000/year
Savings with HeyTaco: $1,200-3,000/year
FOR 100-PERSON TEAM
Bonusly Pro:
- Platform: $6,000/year
- Point Budget: $2,400-6,000
- Transaction Fees: Varies
- = $8,400-12,000/year
HeyTaco Deluxe:
- Platform: $6,000/year
- All Included
- No Extra Costs
- = $6,000/year
💰 SAVE $2,400-6,000/YEAR
Detailed Feature
Comparison
Recognition Mechanics: Daily vs. Monthly
HeyTaco: Daily Taco Allowance
Every person gets a fresh taco allowance each day (typically 5 tacos). Key dynamics:
- Use them or lose them: Creates daily urgency to recognize someone
- Prevents hoarding: Can't save up tacos for months
- Drives habits: Teams develop daily recognition routines
- Equalizes giving: Everyone has the same allowance, preventing wealth concentration
- Stays in chat: Send tacos directly in Slack/Teams conversations
Why this works: Daily limits drive 4x more consistent recognition than monthly systems. Instead of "I should recognize someone this month," people think "who deserves a taco today?"
Bonusly: Monthly Point Allowance
Each person receives a monthly point budget (amount varies by plan). Key dynamics:
- Flexible distribution: Give 5 points or 50 points per recognition
- Monthly refresh: Budget resets at the start of each month
- Can save: Some plans allow carrying points over
- Platform-centric: Most recognition happens in Bonusly interface
- End-of-month rushes: Recognition spikes when people remember to use points
Trade-off: More flexibility in amounts, but creates inconsistent cadence. Teams report 34% monthly active users vs. HeyTaco's 67% daily active users. (based on industry averages for monthly point systems)
Where Recognition Happens
HeyTaco: Fully Native Chat Experience
Recognition lives entirely in your team's communication flow:
- In-channel recognition: Give tacos in any Slack channel or Teams chat
- Thread recognition: Recognize someone in conversation context
- Emoji-simple: Just type @person deserves a taco for [reason] :taco:
- No context switching: Never leave your conversation
- Visible celebrations: Team sees recognition happen in real-time
Result: Recognition becomes habitual because it's effortless. No separate login, no switching apps.
Bonusly: Bot + Platform Hybrid
Recognition can happen multiple ways:
- Slack/Teams bot: Use bot commands to give bonuses
- Bonusly platform: Visit web interface for browsing, redemption
- Mobile app: Dedicated Bonusly app for on-the-go recognition
- Email: Can recognize via email in some cases
Trade-off: More options, but more friction. Each method requires learning different commands or interfaces. Most robust features require visiting the platform.
Gamification & Engagement
HeyTaco: Visual & Social Gamification
- Leaderboards: Multiple views (top givers, top receivers, team rankings)
- Tacotars: Customizable avatars that level up with activity
- Stickers: Collectible badges for achievements
- Levels: Users progress through levels as they give/receive tacos
- Visible counts: Taco totals display in user profiles
- Achievement celebrations: Automated announcements for milestones
Why it matters: Gamification drives 2-3x higher engagement. People love earning levels, customizing avatars, and seeing their name on leaderboards.
Bonusly: Streamlined Gamification
- Recognition feed: Social-style feed of recent recognition
- Leaderboard: Single view of top recognizers
- Badges: Simple badge system for milestones
- Point displays: Running point totals
- Hashtags: Can tag recognition with categories
Difference: Bonusly keeps gamification minimal to maintain professional feel. HeyTaco embraces playfulness as engagement driver.
Rewards & Redemption
HeyTaco: Custom + Marketplace
Reward types:
- Custom company rewards: Extra PTO day, premium parking, lunch with CEO, WFH Friday, early leave, team dinner
- 1,000+ gift cards: Amazon, Starbucks, Target, restaurants, entertainment
- Charitable donations: Give to favorite causes
- Experience rewards: Concert tickets, classes, activities
- Team rewards: Group lunches, outings, celebrations
Key advantage: Non-monetary rewards cost nothing but mean everything. A "work from home Friday" costs $0 but employees love it. This lets you create meaningful recognition without massive reward budgets.
Bonusly: Gift Card Marketplace
Reward types:
- 1,000+ gift cards: Amazon, Starbucks, Target, restaurants, entertainment
- International options: Rewards in 90+ countries
- Cash equivalent: Some plans allow cash-out via PayPal, direct deposit
- Charitable donations: Give to non-profits
- Company swag: If configured by admin
- Custom rewards: Available on Custom plan
Key advantage: Massive variety means everyone finds something they want. No need to manage fulfillment—Bonusly handles digital delivery.
Why Teams Switch from Bonusly to HeyTaco
Based on conversations with 200+ teams who migrated from Bonusly:
"Recognition Actually Became a Daily Habit"
The Problem with Monthly Allowances:
Teams using Bonusly's monthly point system report a consistent pattern:
- Week 1: Little recognition (people forget)
- Week 2-3: Moderate recognition (occasional reminders)
- Week 4: Recognition surge (use-it-or-lose-it panic)
Result: 34% average monthly active users
The HeyTaco Difference:
Daily taco allowances reset every 24 hours:
- Morning routine: Check who helped yesterday, send tacos
- Real-time recognition: See great work, send taco immediately
- End-of-day reflection: Use remaining tacos before they refresh
Result: 67% daily active users (2x higher engagement)
"With Bonusly, we'd see recognition cluster at month-end when people realized 'oh crap, I have 100 points to give.' With HeyTaco's daily tacos, recognition is constant. It's genuinely changed our culture." — Sarah P., Head of People, Tech Startup (85 employees)
"It Stopped Feeling Like Work"
The Friction Problem:
Bonusly requires multiple steps for most actions:
- Remember to give recognition
- Open Bonusly (separate from your workflow)
- Find the person
- Write message
- Decide how many points to give
- Submit
HeyTaco's Simplicity:
Recognition in Slack:
- See great work in channel
- Type: @person :taco: for solving that bug!
- Done
"Bonusly felt like homework. HeyTaco feels like celebration. The difference in adoption was immediate and dramatic." — James R., Engineering Manager, SaaS Company (120 employees)
"We Cut Our Recognition
Budget in Half"
The True Cost of Bonusly:
Many teams don't realize total cost until they're deep in:
- Platform fees ($5-7/user on Pro/Custom plans)
- Point budgets (separate from platform cost)
- Transaction fees on some redemptions
- Hidden costs in admin time managing the system
Real example from a 100-person company:
- Bonusly Pro: $6,000/year platform
- Point budget: $6,000/year
- Admin time: ~5 hours/month managing budgets, approvals, etc.
- Total cost: $12,000+ annually
After switching to HeyTaco:
- Platform: $6,000/year (HeyTaco Deluxe)
- Custom rewards: $2,000/year (PTO days, parking, team events)
- Admin time: ~30 minutes/month (minimal maintenance)
- Total cost: $8,000 annually
- Savings: $4,000/year (33% reduction)
"We were paying Bonusly $12K+ annually and our engagement was still mediocre. HeyTaco costs us less than half that and engagement skyrocketed. The ROI is undeniable." — Mike L., COO, Marketing Agency (120 employees)
"The Chat Integration Is
Actually Native"
Bonusly's Bot Limitations:
Bonusly's Slack/Teams integration works via bot commands:
- Must @mention the bot
- Use specific command syntax
- Recognition opens in modal/sidebar
- Reward browsing requires visiting website
- Key features only available on platform
HeyTaco's True Native Experience:
- No bot @mentions needed (though you can)
- Natural language: "great job @person :taco:"
- Recognition appears inline in conversation
- Leaderboards viewable via slash commands
"With Bonusly, you had to remember weird bot commands. With HeyTaco, you just... send a taco emoji. My grandmother could figure it out." — Nick B., VP HR, Remote
Real Teams Who Switched from Bonusly
Case Study: SaaS Company
(150 employees)
Background:
- Used Bonusly for 18 months
- $750/month platform cost (Pro plan)
- Additional $400/month point budget
- 28% monthly active users
Why they switched:
- Low engagement despite good intentions
- Team found points system felt transactional
- Admin overhead managing budgets
- CEO wanted more spontaneous recognition
Results after 90 days with HeyTaco:
- 67% daily active users (up from 28% monthly)
- 4x more recognition messages sent per week
- $4,800/year cost savings (42% reduction)
- Employee satisfaction +23 points in next survey
- Zero admin time managing point budgets
"The difference was immediate. First week with HeyTaco, we saw more recognition than our best month with Bonusly. The daily taco limit creates this gentle urgency that monthly points never did." — Sarah P., Head of People
Case Study: Creative Agency
(45 employees)
Background:
- Tried Bonusly for 6 months
- Struggled with adoption
- Only 8-12 people actively using it
- Recognition clustered at month-end
Why they switched:
- Too complex for small team
- People forgot to use monthly allowances
- Wanted something more fun and visual
- Needed better Slack integration
Results after 60 days with HeyTaco:
- 38 of 45 employees actively giving tacos (84%)
- Recognition culture completely transformed
- Team morale visibly improved (per leadership)
- Fun factor high - people love Tacotars and stickers
"Bonusly was too serious and complex for us. HeyTaco matched our creative, playful culture. The gamification and visual elements made recognition feel fun instead of formal." — Emma T., Creative Director
Case Study: Remote Tech Company (200 employees)
Background:
- Global team across 12 time zones
- Used Bonusly for 2+ years
- Decent engagement but plateauing
- High costs on Custom plan
Why they switched:
- Wanted daily recognition habit
- Needed better Slack presence (where team lives)
- Cost reduction priority
- Simpler admin experience
Results after 6 months with HeyTaco:
- Recognition frequency up 180%
- Cross-timezone recognition improved (daily refresh helps)
- $14,000/year savings vs. Bonusly Custom
- Admin time reduced 80% (no budget management)
- Higher NPS scores from employees
"For a distributed team, daily tacos work better than monthly points. Time zones don't matter—everyone wakes up to fresh tacos. It's been incredible for building connections across our global team." — David K., VP People Ops
Frequently Asked Questions: HeyTaco vs. Bonusly
How is HeyTaco different from Bonusly?
The core difference is daily taco allowances vs. monthly point allowances. HeyTaco gives everyone a fresh allowance each day (typically 5 tacos) that resets after 24 hours. This creates daily engagement habits rather than monthly bursts. Additionally, HeyTaco operates entirely within Slack/Teams as a native experience, while Bonusly uses a bot integration that directs you to their platform for many features.
Beyond mechanics, HeyTaco focuses on fun and playfulness with gamification (Tacotars, stickers, levels), while Bonusly maintains a more professional, corporate feel. HeyTaco also offers simpler all-inclusive pricing ($3/user vs. Bonusly's $2-7/user tiered plans).
Does HeyTaco work with the same reward options as Bonusly?
Yes and no. Bonusly offers 1,000+ gift card options through their marketplace, which is excellent for variety. HeyTaco offers 1,000+ gift card options too, but our key differentiator is custom non-monetary rewards.
With HeyTaco, you can create rewards like:
- Extra PTO day (costs you nothing)
- Premium parking spot for a month (costs nothing)
- Lunch with the CEO (costs one lunch)
- Work-from-home Friday (costs nothing)
- Early leave pass (costs nothing)
These rewards often mean more to employees than generic gift cards, and they cost far less. You can combine both monetary and non-monetary rewards in your catalog.
How does HeyTaco's reward catalog compare to Bonusly's?
Bonusly offers 1,000+ gift cards through their marketplace. HeyTaco offers similar gift card options BUT also enables non-monetary rewards (extra PTO, parking spots, lunch with CEO) that cost you nothing but mean everything to employees. This flexibility reduces your reward budget significantly.
Can I keep my Bonusly recognition history when switching?
Yes. We import your complete Bonusly point history totals converting the data into taco format.
What happens to unused Bonusly points when we switch?
We convert them to tacos at a ratio you determine based on your reward values. For example, if someone has 500 Bonusly points worth $50 in your system, and you want to maintain $1 per taco, we'd credit them 50 tacos. You have complete control over the conversion ratio to maintain fairness.
Is HeyTaco cheaper than Bonusly?
For teams needing full features, yes. HeyTaco Classic ($3/user) includes everything most teams need. Bonusly requires their Pro plan ($5/user) plus separate point budgets for comparable functionality. For a 100-person team, this typically saves $4,800-8,400 annually.
Will my team actually use HeyTaco more than Bonusly?
Based on teams who switched: yes. Bonusly averages 34% monthly active users, while HeyTaco sees 67% daily active users. The daily taco allowance creates consistent habits vs. monthly allowances that get forgotten until month-end.
What if we have custom Bonusly integrations?
Let's discuss your specific needs. While HeyTaco doesn't have 20+ HRIS integrations like Bonusly, we have API access and can work with you on critical connections. Many teams find that deep Slack/Teams integration reduces the need for complex HRIS sync.
Can we run both systems during transition?
Yes, and we recommend it. Most teams run both platforms for 1-2 weeks during migration. This gives everyone time to adjust, reduces anxiety about switching, and ensures no recognition gaps. Once people try HeyTaco, adoption is typically organic.
How long does it take to switch from Bonusly to HeyTaco?
Technical setup: 5 minutes to install HeyTaco in Slack/Teams.
Full migration with data import:
- Small teams (under 50): 1-2 days
- Medium teams (50-200): 2-3 days
- Large teams (200+): 3-5 days
Recommended transition period: 1-2 weeks running both systems in parallel so your team can adjust gradually. Many teams do a hard cutover and see immediate adoption, but parallel running reduces anxiety for change-averse teams.
The Best Peer-to-Peer Recognition Software—Trusted by Teams Worldwide
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Alice H. 🇬🇧 Design Lead
HeyTaco has been a game-changer for our team. It boosts motivation and makes appreciation visible across the company, creating a stronger culture of recognition.
-
Jonathan P. 🇦🇺 Email Marketing Manager
I love how easy it is to share appreciation with teammates. It's as simple as sending an emoji, but it adds a thoughtful, personal touch to recognizing someone's effort.
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Candice A. 🇺🇸 UX Research Sr. Manager
HeyTaco seamlessly integrates into our workflow, making recognition a natural habit. It has increased the frequency of feedback and strengthened our team's connections.