Make Core Values Visible and Meaningful

HeyTaco makes it easy to tag recognition messages with your core values—like "Teamwork" or "Customer Obsession"—so you can celebrate moments that reflect what your company stands for. It turns values from words on a wall into everyday actions.

When employees are recognized for living your core values, it connects their work to something bigger. It boosts alignment, reinforces the behaviors you want to see more of, and helps create a more intentional, values-driven culture.

Taco tags are hashtags you can add to any recognition message in Slack or Microsoft Teams (like #innovation or #inclusion). They help categorize recognition by value or theme - making it easier to surface meaningful trends over time.

Yes! Taco tags function similarly to hashtags on social media. Admins share the custom taco tags to reflect the company's specific values with the whole team, and teammates can include them in their taco messages to highlight when someone's actions align with what matters most.

Absolutely. Every single value is tracked, and many teams download taco data or use built-in filters to track which values are being recognized and by whom. This helps with quarterly culture awards, spot bonuses, or team shoutouts tied to specific values.

Not at all. Peer-to-peer value recognition means everyone participates—not just managers. It creates a grassroots way to bring your culture to life, with recognition flowing across all levels and departments. In HeyTaco, everyone has visibility into which core values are being used, and by whom.

It helps make values actionable. Instead of just talking about what your company believes in, you're showing what those values look like in real behavior - and celebrating it in real time.

Yes. Over time, consistent recognition tied to your values helps shape how people show up, collaborate, and make decisions. It reinforces what "good" looks like and helps everyone stay connected to a shared sense of purpose.