A Decade of Recognition That Lasts

For ten years, teams have trusted HeyTaco to make appreciation part of everyday work.

10 Year HeyTaco graphic

Why Teams Still Choose HeyTaco, 10 Years Later

Work has changed.

Teams have changed.

Recognition still matters.

For a decade, HeyTaco has helped organizations turn appreciation into a daily habit — not a quarterly initiative or an HR program people forget about.

More than 3,000 teams rely on HeyTaco because it's simple, human, and built where work already happens.

No extra platforms.

No complicated rollouts.

Just recognition that sticks.

What started as a simple idea — helping people feel seen — has grown into a proven way to build stronger, more connected teams.

And we're just getting started.

Fast enough for agency pace

Recognition takes seconds—not meetings or approval chains. Perfect for teams that are always moving.

Visible across departments

Creative sees what account did. Strategy sees what production pulled off. Appreciation flows across the agency.

Peer-driven, not top-down

The people closest to the work know who made it happen. Everyone can recognize great effort.

“I built HeyTaco because I knew what it felt like to do meaningful work and not feel appreciated. Ten years later, that mission hasn't changed.”

Doug Dosberg, Founder

Why Agency Burnout and Turnover Are So Common

70% of agency professionals[1] report experiencing burnout. Industry turnover averages 30%[2]—the second highest of any industry. And 45% of those who leave[3] cite lack of recognition as a key reason.

  • 3,000+ teams

    Deadlines are constant. Projects overlap. There's always another pitch, another revision, another client ask.

  • 4.8★ G2 rating

    Great work goes out the door and the client celebrates. The team that made it happen rarely hears the praise.

  • 85% daily engagement

    Teams form around clients and accounts. Good work in one silo doesn't get seen by the rest of the agency.

Written by Doug Dosberg, Founder of HeyTaco · Last updated February 2026

Frequently Asked Questions

Common questions about agency burnout, retention, and culture.

How do I reduce burnout at my agency?

70% of media, marketing, and creative professionals report experiencing burnout[1]. It often starts when effort goes unnoticed. Regular peer recognition helps people feel seen and valued, building resilience against the grind of client work and tight deadlines.

Why do agency employees quit?

With industry turnover averaging 30%[2], agencies lose talent faster than most industries. 45% of agency employees who leave cite lack of recognition as a key reason[3]. When contributions go unnoticed, people leave—even if they love the work itself.

How do I improve culture at a creative agency?

Agency culture improves when appreciation becomes visible and consistent. Peer recognition lets everyone—creative, strategy, account, production—see and celebrate each other's contributions, building connection across project silos.

How does HeyTaco work for agency teams?

HeyTaco lives inside Slack and Microsoft Teams. Agency team members can recognize each other instantly—whether it's for crushing a deadline, saving a client relationship, or helping a teammate. Recognition is public, lightweight, and takes seconds.

How do you recognize work that clients never see?

HeyTaco is perfect for recognizing the invisible work—the late nights, the revisions, the internal saves. Peer recognition catches the effort that doesn't make it into client presentations but keeps the agency running.

Will recognition software add to our agency's workload?

No. Recognition takes seconds and happens in the tools you already use. There's no process, no forms, no meetings. It's designed to fit agency pace, not slow it down.

Can recognition align with our agency values?

Yes. HeyTaco lets you create custom tags that reflect your agency's values—whether that's creativity, collaboration, client focus, or going above and beyond. When someone gives a taco, they can tag it to reinforce what matters most to your culture. Learn more about values →

What kind of work gets recognized in agencies?

Everything from crushing a deadline to saving a client relationship. The late-night revisions, the creative breakthroughs, the behind-the-scenes problem solving. HeyTaco captures the work that keeps agencies running—not just the work that makes it into case studies.

Sources

  1. 2024 Mentally Healthy Survey – Agency burnout rates across media, marketing, and creative sectors
  2. The Drum – Advertising industry turnover rates (30% annual average)
  3. Workamajig – Agency employee departure reasons and recognition statistics