Customer Stories

Real teams, real results. See how companies like Deputy, Duke University, and Exclaimer build cultures where great work gets seen every day.

3,000+ teams worldwide
4.8 rating on G2
46M+ tacos sent
5 countries, 1 daily ritual
Virtual tacos replaced the hallway high-five for a team that never shares the same timezone.
Read Deputy's story →
Charitable giving: #1 reward
Phone assassins who parallel dial all day built one of the most generous recognition cultures we've seen.
Read Outbound Sales Pro & Parakeet's story →
30% engagement increase
They made recognition so easy, it became the first thing people did each morning.
Read Haze Shift's story →
6 years. No rewards. Still going.
The recognition is the prize. How a 100-person remote team made peer appreciation the whole point.
Read #paid's story →
90% of team recognized weekly
Two engineers proposed it, HR approved it, and the whole company adopted it within weeks.
Read Immunefi's story →
Unified 300 employees across 19 countries
They served real tacos at the launch. The virtual ones haven't stopped since.
Read Acadia's story →
Multi-state. Fully-remote. 100% engaged.
Partners Michael and Mary built a culture where nobody tells you to work hard — you just want to.
Read Derrevere Stevens Black & Cozad's story →
4× team growth, culture intact
Most companies lose their culture when they scale. BSC built recognition into the foundation.
Read BSC Analytics's story →
275+ employees giving peer recognition daily
Started with one engineer who missed the office energy. Now the whole company feels it.
Read Exclaimer's story →
4 core values reinforced with recognition
Every taco is tagged to a value — Quality, Customer First, Teamwork, or Curiosity. Recognition that shows exactly what the team stands for.
Read Ndustrial's story →
1,400+ members recognized across community
It's not a company — it's a professional community. HeyTaco gives members a reason to celebrate each other.
Read Bureau of Digital's story →
20 charities donated to in 6 years
New hires pick the charities when they join. Recognition becomes philanthropy.
Read emagineHealth's story →
Improved cross-department collaboration in one taco channel
Their eNPS survey showed people wanted to recognize each other — they just needed a place to do it.
Read Insightly's story →
600% increase in recognition messages
Physicians were burning out during COVID. Their leaders tried something small — and it changed everything.
Read Duke University's story →
From monthly points to daily gratitude
Their old platform felt like a chore. This one feels like a high-five.
Read Centime's story →
7+ years of taco giving
Their CEO started it in 2018. Leadership modeled it. The team never stopped.
Read Crossrope's story →

Across these 16 teams — spanning remote startups, global enterprises, universities, and professional communities — the pattern is consistent: when peer recognition becomes a daily habit, engagement follows. Duke University saw a 600% increase in recognition messages. Haze Shift hit a record-high satisfaction score with a 30% engagement increase. #paid built a self-sustaining culture for 100+ remote employees with no rewards at all. And Crossrope has been going strong since 2018.

Common questions

What kinds of companies use HeyTaco?

HeyTaco is used by 3,000+ teams of all sizes and industries — from remote startups to global enterprises and universities. Customers include Deputy (workforce management, 5 countries), Duke University (academic medicine), Exclaimer (275+ employees in tech), Bureau of Digital (a professional community of 1,400+ members), and Derrevere Stevens Black & Cozad (a fully remote law firm).

What results do HeyTaco customers typically see?

Documented outcomes across customer stories include a 600% increase in recognition messages (Duke University), a 30% engagement increase (Haze Shift), 90% of team members recognized weekly (Immunefi), 275+ employees giving peer recognition daily (Exclaimer), and 7+ years of sustained daily usage (Crossrope).

Does HeyTaco work for remote and distributed teams?

Yes — many of HeyTaco's most successful customers are fully remote or globally distributed. Deputy spans 5 countries, Derrevere Stevens Black & Cozad is a fully remote law firm, and #paid has run a self-sustaining remote recognition culture for 6+ years with no in-person component.

Do you need rewards to make peer recognition work?

No. Several long-running HeyTaco customers use no rewards at all — #paid has run recognition-only for 6+ years, and Insightly built strong cross-department collaboration without a rewards store. That said, teams with rewards enabled see 80% higher recognition activity and are significantly more likely to sustain the program long-term.

How quickly do teams see results with HeyTaco?

Most teams build a recognition habit within the first few weeks. Immunefi went from no recognition program to 90% of team members being recognized weekly shortly after launch. Small increases in recognition frequency — even just 1% more — correlate with teams being 90% more likely to still be actively using HeyTaco after one year.

Does HeyTaco work for non-tech companies?

Yes. HeyTaco customers include healthcare organizations (Duke University), law firms (Derrevere Stevens Black & Cozad), sales teams (Outbound Sales Pro & Parakeet), data analytics firms (BSC Analytics), and professional communities (Bureau of Digital), in addition to software and technology companies.